Gen Z Gain an Unfair Advantage in Life Due To Nepotism Study Finds

Love it or hate it, nepotism is widespread. Nepotism is the practice of giving preferential treatment to people you know. Many people nowadays take advantage of nepotism to get ahead.

What Are Nepo Babies?

rich couple

Nepo babies are the offspring of individuals in positions of power who use their influence to benefit their children. This practice is known as nepotism and can be controversial, especially when the child is given an unfair advantage over other applicants for a job or position.

Nepotism Origins


Nepo babies are not necessarily babies; they can be fully-grown adults! The term nepotism originates from the Latin word “nepos” which means nephew.

This practice has existed for centuries and has been recorded as far back as the Renaissance era. During this time, popes who had no children appointed their nephews to positions of power in the Catholic Church.

Nepo Babies: Gwyneth Paltrow

gwyneth paltrow
Andrea Raffin // Shutterstock

Gwyneth Paltrow is the daughter of actor Blythe Danner and director/producer Bruce Paltrow.

The actor, who appeared in Hailey Bieber’s Who’s In My Bathroom series, admitted that nepo babies have to put twice the effort into establishing themselves and “almost work twice as hard” because people feel like they “don’t belong.”

Advantages of Being a Nepotism Baby

wealthy father and son working

Despite its downfalls, there are some clear advantages to being a nepo baby. Nepo babies may grow up with strong ambitions, as their parents have already achieved success and want to see their children reach even higher heights.

Nepo babies are also exposed to the world of the wealthy and powerful from an early age, allowing them to develop connections and learn important social skills that could help them later in life.

Nepotism Is Not Just For Celebrities

young girl telling quiet

Gen Zers are also benefiting from nepotism, studies show. The survey results from recruitment company Applied showed that Gen Z workers were more likely to use existing relationships in order to obtain job offers compared to older generations.

The results indicate that 68% of Gen Z workers have used their network to secure a job offer, and three-quarters of Gen Z participants said they would still take advantage of nepotism if it meant advancing their careers.

Don’t Have Years of Experience?

guilty young adult

This phenomenon may be due to the expectation that candidates for entry-level roles should have years of prior experience in the field, and Gen Z are trying to find creative solutions to this. Ultimately nepotism can create inequality among those who do not have access to the same resources.

Is Nepotism Fair?

rich kid

Nepo babies may need to prove themselves time and time again. They may also face some backlash from those who believe their success was handed to them.

Although nepotism can be seen as unfair, the offspring of powerful individuals can also bring useful skills and abilities to their chosen field.

Nepo Baby Examples: Hailey Bieber

hailey bieber
DFree // Shutterstock

Famous examples of nepo babies: Hailey Bieber, wife of singer Justin Bieber and daughter of Stephen Baldwin, niece of actors Alec, Daniel, and William Baldwin.

Hailey Bieber gained fame in the modeling industry and has worked for luxury brands such as Guess and Ralph Lauren. She became good friends with Kendall and Kylie Jenner in 2012, which has kept her in the Kardashian’s social circles.

She has also made appearances in film and television and has recently launched her own skincare line known as “Rhode.”

Nepo Baby Examples: Brooklyn Beckham

the beckhams
Featureflash // Shutterstock

Brooklyn Beckham, son of soccer star David Beckham and model Victoria Beckham.

Beckham has tried many hobbies over the years, such as soccer, photography, modeling, cooking and bartending, to name a few.

It looks like he has the resources to keep career-hopping, and we are excited to see what he’ll do next.

Nepo Baby Examples: Ivanka Trump

ivanka trump donald trump
Al Teich // Shutterstock

Ivanka Trump, daughter of former U.S. President Donald Trump and wife, Melania Trump.

Ivanka Trump is a businesswoman and former White House adviser. She has worked as an executive vice president in the Trump Organization and launched her own fashion line.

Ivanka was an integral part of her father’s presidential campaign and served as his advisor on many issues while he was in office.

She is also a published author of two New York Times and Wall Street Journal bestselling books.

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rich kid syndrome

Nepotism is a controversial term that has been part of human culture for centuries. While it can be seen that nepo babies may have to prove themselves multiple times, it is undeniable that having powerful parents can open doors and give you access to resources that are not available to everyone. Would you take the opportunity?

This post called Nepotism is Widespread And Gen Z Are The Biggest Beneficiaries was syndicated and produced by TPR Teaching. This article does not necessarily reflect the views or opinions of TPR Teaching.

I'm an Irish tutor and founder of TPR Teaching. I started teaching in 2016 and have since taught in the UK, Spain, and online.

I love learning new things about the English language and how to teach it better. I'm always trying to improve my knowledge, so I can better meet the needs of others!

I enjoy traveling, nature walks, and soaking up a new culture. Please share the posts if you find them helpful!

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