The Teacher Entrepreneur Challenge Review

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Are you interested in making $100 per hour teaching online, even if you don’t have a website, students, or you’ve never taught before?

That is what James Liu is asking with his ground-breaking teacher-coaching.

But is it really possible? Well, I had to see for myself. 

Teacher Entrepreneur

What is The Teacher Entrepreneur Challenge?

The Teacher Entrepreneur Challenge is a relatively new concept established by James Liu.

This is a 21-day challenge in which teachers watch one new short video every day. By the end of each video, they have to complete a task to help them develop their teaching business.

James is heavily involved in the process, and teachers even get a chance to speak to him privately by the end of the challenge if they’ve followed and completed all the steps he outlines.

James Liu inspires others to start their own teaching business and charge the rates they truly deserve. He insists that teachers can do this in as little as three weeks. By the end of the challenge, teachers will be prepared to run their own teaching business!

The best thing is that you don’t need teaching experience to do this. Many traditional and non-traditional teachers join this challenge.

What Does the Challenge Cover?

  • How to define your niche
  • How to craft your marketing message
  • How to develop your curriculum
  • How to acquire new students by marketing yourself (no paid marketing required)
  • How to improve your mindset and think like a teacher-entrepreneur
  • The essential sales script you need to convert prospects into students.

How Much Does the Teacher Entrepreneur Challenge Cost?

The 21-Day Challenge costs $127. It originally cost $99, but it has gone up in price and is currently set at $127 (It may be higher by the time you read this!)

It really is not much money for the value you get from this course. I’ve tried so many entrepreneur-related courses in the past that were disappointing and just left a hole in my pocket. I do not just hand out money easily unless I think something is truly worthwhile.

This course went above and beyond my expectations and really delivered a high-value course with phenomenal support for the 21 days.

For English Language Teachers or Those Looking to Get Started…

Get our teacher expert tips, new teacher checklist, teacher planner, and notes that reveal some great teaching techniques and strategies.

Who is James Liu?

James Liu is not a teacher, but he had spent many years learning ESL as a non-native speaker.

After graduating with a Ph.D. from Harvard University, he worked as a senior consultant at Simon Kucher and Partners, helping other companies overcome the challenges they faced with pricing, sales, and marketing.

He still attributes much of his success to his ESL teachers, who helped him when he moved to university in the US. He said that no amount of exams or education could prepare him for the “real thing”– moving to a foreign country and having to speak the language in everyday contexts.

He recognized the value that teachers bring, and he says he would not be where he is today without teachers. So he set up the Teacher Entrepreneur Challenge to show teachers how to command a higher price for their services.

How Can Teachers Earn Higher Pay?

Many non-native English speakers are looking to improve their English language skills for their career or school education.

Many online ESL companies teach beginners because there is a massive demand for this, and the curriculum can be standardized.

Teachers often teach for one of these online ESL companies or go solo as a ‘general’ teacher and advertise that they can teach all students. 

If teachers want to earn a higher price for their lessons, they have to think outside the box a little. There are so many general teachers, which cause price wars and drive the price down.

James Liu encourages teachers to specialize as ‘niche’ teachers. This means that teachers focus on becoming a coach or thought-leader in a specific area. More students are likely to sign up for the teacher they think suits them best, based on their needs.

For example, think about a general practitioner and a medical specialist. If you have a particular problem, you may prefer to go to a medical specialist who is trained in dealing with such a problem.


They can demand higher prices because of their specialization. People want to hear expert advice, and they are willing to pay more for this kind of support. 

The same can be applied to teachers. When teachers become specialists, such as “Teacher who helps IT Professionals,” they call their target niche by name and provide them with teaching exclusively to their needs!

This is the basic formula that allows teachers to command higher prices. Teachers can market to many students online (for free) via the internet.

Teachers work hard for a living and many are underpaid. It is now time for them to earn the price they truly deserve.

You can also check out my Teacher Entrepreneur challenge review video here.

The Teacher Entrepreneur Challenge: My Experience

I took the Teacher Entrepreneur Challenge in June 2020 with 70 to 80 other teachers from around the globe.

I think it’s safe to say that I had no idea what I was signing up for. I thought I had a little extra time when I wasn’t blogging to try this challenge.

Some teachers choose to watch videos daily, but they are not interested in taking action yet. Other teachers actively completed the challenge in the 21 days by watching the videos and accomplishing the tasks. 

I went all in and devoured all the live training and videos. I couldn’t wait to know what we would do the next day.

James became a mentor for all teachers and helped us work on our self-esteem, perfectionist demons, and many other things that might hold us back from achieving our business.

By the end of the 21-day challenge, one of the teachers had already got their first student, who paid them $600 upfront!

It was exciting to see the payoff. Like myself, many other teachers had sessions booked with students where we talked and met with members of our niche to see if they were interested in joining our program.

The Results

It was a tough challenge, but for $99, I learned so much new information. 

I also improved my self-confidence and took strides to establish a group of private students. I now earn up to $65 per hour for teaching online. I believe it was the confidence I gained from taking this course that helped me get to where I am today.

This invaluable course teaches you how to set up a teaching business from scratch. I know some teachers who are doing this as their full-time job and are on their way to creating a six-figure business!

After the challenge, you can join another group if you want to still stay with the other teachers. While some teachers continue the business on their own, many like to continue alongside other teachers who completed this course.

Some teachers who complete the challenge have students almost straight away, and some teachers take a little more time.

Everyone can take the challenge and do it at their own pace, and if it is something you like, you can keep going with it!


I think this challenge is for driven individuals who want a change. This will give you the information you need to succeed in landing your own teaching business in the shortest time possible.

The truth is, there is a lot of work you need to put in to get a business up and running.

Some adults take this challenge and have never taught English before. I honestly don’t know how they do it; it seems like such a huge step! But they do it and still get multiple students. So absolutely anyone who is a native or native-like speaker can take this course.

I recommend this course because its content is well-planned and designed to give you everything you need to launch your teaching business.

James works very hard to help teachers succeed, and even if you are not good with computers, James shows you precisely what you need to do.

Teach English Online

You may also be interested in: The Best English Teaching Companies in 2022.


The truth is that YES: There are teachers out there making $100 or $200 per hour teaching online after completing James’ course.

There are so many language learners out there, and creating your own online teaching business is totally doable in this day and age with the advent of the internet. 

However, like any business, you will need to put in the work. There is no lazying around, and I recommend not quitting your regular job until you start seeing real results.

If you remain consistent, there is no reason why you can’t be successful. This applies to native and native-like English speakers.

If you are interested in changing your life to one where you are valued as a niche teacher, I highly recommend this course to get started! It goes above and beyond its course value.

You can learn more about James’ 21-Day Challenge here.


When does the challenge start?

The teacher entrepreneur challenge has two rounds, which start on the 1st day of each month and last for 21 days.

How much time does it take to complete the Challenge?

Teachers need to budget 1-2 hours every day for the challenge. If teachers decide only to observe and not complete the daily tasks, they only need to spend about 30-minutes per day completing the videos.

Do I Need to Have an ESL Certificate?

Teaching certificates and degrees can help, but they are not necessary to complete the challenge. They can help your teaching skill in the long run, so if you decide to pursue a teaching certificate, you can find more information here: TEFL vs. TESOL. To complete this challenge, you don’t need to be a traditional teacher or a native English speaker.

Does it matter if I am not good with technology?

James explains how to use all tech in his step-by-step tutorial. Many teachers have to learn how to use it, but it’s all explained in great depth, and James is open to your questions if you get stuck.

What equipment do I need for the challenge?

A computer and Wi-Fi connection!

Is there a refund policy?

The participants who are not happy with this course’s outcomes can ask for a refund at the end of the period, provided they completed the assignment worksheets and attended the graduation training.

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I'm an Irish tutor and founder of TPR Teaching. I started teaching in 2016 and have since taught in the UK, Spain, and online.

I love learning new things about the English language and how to teach it better. I'm always trying to improve my knowledge, so I can better meet the needs of others!

I enjoy traveling, nature walks, and soaking up a new culture. Please share the posts if you find them helpful!

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